Influence

DIRECTED BY DIANA NEILLE & RICHARD POPLAK

There’s an industry that few people understand, but it understands you. It understands your behaviour, your impulses and your desires. Brands, corporations and governments pay billions every year for that information.

Influence charts the recent advancements in weaponised communication by investigating the rise and fall of the world’s most notorious public relations and reputation management firm: the British multinational, Bell Pottinger.

Influence premiered at Sundance 2020, and is a co-production between Storyscope and Eyesteel Film Canada. Financing was provided by Arte France, CBC Canada, eTV, The National Film & Television Foundation, SODEC, Blue Ice Docs, Canada Media Fund, Luminate and Hot Docs Partners.

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